Jacquard

Jacquard, formerly called Phrasee, is an AI creative intelligence platform that writes and optimizes marketing copy for large brands across email, SMS, push, in-app, paid social and web. Where general AI writers produce plausible text, Jacquard is built to predict which line will perform, using models trained on years of real campaign results and refined on your own sends. Older descriptions of it as a subject line tool are out of date: it now covers entire messages and channels.

What is Jacquard used for?

Jacquard is used by CRM and lifecycle marketing teams to improve engagement and revenue from high-volume messaging while keeping copy on brand and compliant.

• Writing subject lines, preheaders, body copy and CTAs for email
• Generating titles and short copy for SMS, push and in-app messages
• Producing ad variants for paid social and headlines for web pages
• Predicting which options will perform best and ranking them before launch
• Checking every line against compliance rules such as disclaimers and opt-outs
• Personalizing whole messages using customer attributes and swapping in winners after launch

Who Jacquard is best for

Jacquard is best for enterprise brands and other large senders that run frequent CRM campaigns to big audiences, where small engagement gains are worth a lot. Its compliance agent matters most in regulated industries. Small businesses, startups and teams that send a few campaigns a month will not have the volume to benefit and should look at simpler AI writing tools.

Jacquard pricing

As of October 2026, Jacquard does not publish pricing and has no self-serve plan. Prospective customers book a demo, and the site also offers a free brand analysis. Pricing is set through sales and typically depends on channels, message volume, integrations with your email or customer engagement platform and the models and agents you use. Ask about implementation time and which ESP integrations are included when you request a quote.

Limitations to keep in mind

• Built for enterprises, so small teams will find it costly and complex
• Gains depend on send volume, since the models learn from results over time
• Integration with your messaging platform is needed to get the full workflow
• Teams still need to review and sign off copy, which keeps humans in the loop but adds a step

Jacquard vs alternatives

Copy.ai and Jasper are general-purpose AI writing and workflow tools that suit marketing teams creating many content types, with self-serve plans and lower entry costs. Writer is an enterprise AI platform with strong brand and governance controls across all company writing, not just campaigns. Klaviyo AI is the better fit for ecommerce brands already sending through Klaviyo who want built-in subject line and content help. Jacquard wins for large CRM programs where predicted performance, compliance checks and continuous testing matter more than general writing.

Tips for getting started with Jacquard

Start with one high-volume channel, usually email, so the models learn quickly from results. Share past campaign data and your approved and rejected lines to help the brand model learn your voice. Define compliance rules clearly with legal before launch. Measure lift against a control group for several weeks rather than judging from single sends.

Jacquard FAQ

Is Jacquard the same as Phrasee?

Yes, Jacquard is the new name of Phrasee, the AI marketing language company, now expanded from subject lines to full multichannel copy and agents.

Is Jacquard free?

No, Jacquard is an enterprise platform with no free plan. Pricing is quoted after a demo, though the site offers a free brand analysis.

What is Jacquard used for?

Jacquard is used to write and optimize marketing copy for email, SMS, push, in-app, paid social and web, predicting performance and enforcing brand and compliance rules.

What is the best alternative to Jacquard?

Writer suits enterprises wanting governed AI writing across all content, while Klaviyo AI fits ecommerce brands already sending email through Klaviyo.