Kapwing

Kapwing is an online video editor that gives teams a shared browser workspace plus AI tools for subtitles, dubbing, clip making and quick video drafts. It is aimed at people who publish often to social channels and want editing, captioning and repurposing in one place without passing files around.

What is Kapwing used for?

Kapwing covers the day-to-day work of a content or marketing team: cutting videos, adding captions, resizing for each platform and turning long recordings into short posts.

• Editing on a multi-track timeline with transitions, effects and stock templates
• Adding automatic subtitles and translating or dubbing dialogue into 40+ languages
• Trimming a video by editing its transcript, and cleaning up audio
• Turning one long video into short clips with Clip Maker and Repurpose Studio
• Writing scripts, generating B-roll and voiceovers, and drafting full videos from a prompt
• Recording screen and camera inside the editor and resizing videos to focus on speakers

Who Kapwing is best for

Kapwing suits social media managers, marketing teams, educators and small agencies that edit short and mid-length videos together. Its shared workspace helps when several people touch the same project. Long-form filmmakers, colorists and editors who need advanced effects or offline editing on large files will be better served by desktop software.

Kapwing pricing

As of October 2026, Kapwing has a free plan with 10 credits, unlimited watermarked exports, a 4-minute export limit, 720p quality and 5 GB of storage. Pro costs $16 per member per month billed annually or $24 billed monthly, and includes 1,000 credits a month, watermark-free 4K exports, projects up to 2 hours, brand kits, a shared workspace, 200 GB of storage, and credits for up to 1,000 minutes of subtitles or 50 minutes of dubbing. Business is listed at $50 with 4,000 monthly credits, custom voice clones, lip sync, extra credit purchases and 800 GB of storage. Enterprise adds custom credits and billing, SAML single sign-on, onboarding and priority support. Pricing is per member, so team costs scale with seats.

Limitations to keep in mind

• The free plan is mainly for testing because of the watermark and 720p cap
• Browser editing can feel slow on very long or high-bitrate footage
• Dubbing and generative features consume credits quickly at higher volumes
• Per-member pricing adds up for larger teams

Kapwing vs alternatives

VEED is the closest competitor, with a similar browser editor, subtitles and AI tools, so compare their caption styling and team pricing. Descript is better if most of your work is podcasts or talking-head video edited through the transcript. CapCut offers strong free editing and trendy effects for creators who work alone, especially on mobile. Microsoft Clipchamp is a simple choice for Windows and Microsoft 365 users. Kapwing wins when a team needs collaborative editing plus subtitles, dubbing and repurposing in one shared browser workspace.

Tips for getting started with Kapwing

Set up a brand kit with fonts, colors and logos before your team starts editing, so every export matches. Use Trim with Transcript to cut interviews quickly, then add subtitles at the end so captions match the final edit. Check how many credits a dubbing or generation job will use before running it on long videos.

Kapwing FAQ

Is Kapwing free?

Yes. Kapwing has a free plan with watermarked 720p exports up to 4 minutes, and Pro starts at $16 per member per month billed annually.

What is Kapwing used for?

Kapwing is used for online video editing, automatic subtitles, dubbing, transcript-based trimming and turning long videos into short social clips.

Can Kapwing translate videos?

Yes. Kapwing can translate and dub dialogue into more than 40 languages, with dubbing minutes included on paid plans.

Kapwing vs VEED: which is better?

Both are capable browser editors with AI tools; Kapwing is strong for team collaboration and repurposing, while VEED is worth comparing for caption styles and pricing.