MailerLite
VerifiedEmail marketing platform with AI writing, automations, landing pages and websites
Product preview
MailerLite
What it is
MailerLite is an email marketing service used by solopreneurs, small businesses, creators and agencies. It provides drag-and-drop, custom HTML and simple email editors, automation workflows, signup forms, pop-ups, landing pages, websites and blogs. Commerce features cover digital products, paid newsletter subscriptions, appointment booking and e-store integrations. Its HeyLite set of AI features includes a writing assistant, an AI landing page builder, AI-assisted A/B testing and smart sending, and an MCP server lets assistants like Claude and ChatGPT manage campaigns. A free plan supports up to 250 subscribers and 2,500 monthly emails, with paid plans priced by list size.
Key features
- AI writing assistant
- Email automation workflows
- Landing page and website builder
- Paid newsletter subscriptions
What we liked
- + Useful free plan
- + Easy for beginners
- + Broad toolset in one account
Worth noting
- · Prices rise with list size
- · API and MCP sending need a paid plan
Editor's notes
More context from AI BirdView
MailerLite has long focused on keeping email marketing approachable, and its AI features follow the same approach: they sit inside familiar workflows rather than demanding a new way of working. The company started as a web design agency in 2005 and launched MailerLite in 2010, and that long focus on simplicity shows in how quickly new users can send a first campaign.
- HeyLite AI tools for drafting copy, building landing pages and improving A/B tests
- A visual automation builder with ready-made workflow templates
- Websites, blogs, landing pages and signup forms in the same account
- Selling tools for digital products, paid newsletters and bookings
- An MCP server so AI assistants can work with your email marketing
MailerLite is a strong fit for creators, small online shops and nonprofits who want capable email marketing without enterprise complexity. Start on the free plan to build your list and test automations, and note that sending through the API or MCP server requires a paid plan, so upgrade before wiring it into other tools.
Reader reviews
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