ModiFace
VerifiedL'Oréal's AI and AR platform for virtual makeup, hair color and skin analysis
Product preview
ModiFace
What it is
ModiFace develops augmented reality and AI technology for the beauty industry. Its services include virtual try-on for makeup and hair color, selfie-based skin analysis powered by deep learning models trained on clinical skin datasets, personalized product recommendations and teleconsultation tools. Brands and retailers integrate these experiences into e-commerce sites, apps and in-store displays so shoppers can preview products on their own face before buying. The company began as a computer vision research project led by University of Toronto professor Parham Aarabi and was acquired by L'Oréal in 2018. It works with businesses rather than individual consumers, and pricing is arranged directly.
Key features
- Virtual makeup try-on
- Hair color simulation
- AI skin analysis from a selfie
- Teleconsultation and recommendations
What we liked
- + Long research track record in beauty AR
- + Backed by L'Oréal
- + Covers makeup, hair and skin in one platform
Worth noting
- · Built for brands, not individual users
- · No public pricing
Editor's notes
More context from AI BirdView
ModiFace has spent many years on one problem: showing shoppers how a beauty product will look on them before they buy it. It grew out of academic computer vision research in Toronto, and since joining L'Oréal in 2018 its technology has powered try-on and diagnostic experiences across the group and partner retailers. The company says its tools have handled more than a billion virtual try-on sessions.
- Realistic color rendering for lipstick, foundation, eyeshadow and hair dye previews
- Skin analysis turns a single selfie into a structured assessment for routine suggestions
- Teleconsultation tools let beauty advisors guide customers remotely
- Experiences are built to run on phones, desktops and in-store screens
- The team states it trains models on a wide range of skin tones, facial features and hair types
ModiFace is best for beauty brands, retailers and marketplaces that want to add try-on or skin diagnostics to their digital shopping journey. A practical tip: when planning an integration, start with the product category where shade matching causes the most returns or hesitation, such as foundation or hair color, since that is where virtual previews tend to help shoppers most.
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