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PhotoFig

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Product photo studio for sellers with AI cutouts, backgrounds and shadows

Visit PhotoFig →No rating yetFreemium· from $9.95/mo

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PhotoFig

What it is

PhotoFig is a browser-based product photo editor built for e-commerce sellers who need consistent images across a whole catalog. It removes backgrounds automatically and offers a manual brush to refine masks, then adds AI-generated backgrounds, realistic product shadows, a magic eraser for unwanted marks, and upscaling up to four times the original size. Batch workflows and a catalog resize tool apply the same treatment to many images at once, and a layered canvas editor handles final adjustments. Store owners on WooCommerce can push edited photos back to their shop after reviewing them, and higher plans add a REST API. A free plan covers a monthly allowance of cutouts and AI credits.

Key features

  • Automatic background removal with manual mask brush
  • AI backgrounds and product shadows
  • Batch workflows and catalog resize
  • WooCommerce publishing and REST API

What we liked

  • + Free plan with monthly cutouts and AI credits
  • + Built around catalog consistency rather than single edits
  • + Review step before images go live in the store

Worth noting

  • · Store integration currently centers on WooCommerce
  • · API access requires the Pro or Studio plan

Editor's notes

More context from AI BirdView

Plenty of editors can cut out a single product, but PhotoFig is organized around the harder job of keeping hundreds of listings looking like they belong to the same shop. Its tools for cutouts, scenes, shadows and sizing are designed to run across a catalog, and the WooCommerce connection closes the loop by sending finished images back to the store after you approve them. The team says the product is made in Switzerland.

  • Background removal pairs automatic masks with a manual brush, so tricky edges such as glass or hair can be corrected by hand.
  • AI backgrounds and generated shadows give flat cutouts a grounded, studio-like look without a photo shoot.
  • Magic Eraser and 4x AI upscaling help rescue older supplier photos with logos, marks or low resolution.
  • Batch workflows and Catalog Resize apply one set of steps to many images, which keeps margins and aspect ratios consistent.
  • A REST API on the Pro and Studio plans lets larger sellers wire the editor into their own pipelines.

PhotoFig is a strong fit for independent WooCommerce merchants and small marketplace sellers who manage a growing catalog without an in-house photo team. A practical tip: build one batch workflow from a handful of your best existing photos first, then run the rest of the catalog through it so every listing inherits the same background, shadow and crop settings.

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