Agentforce

Agentforce is Salesforce's platform for autonomous AI agents that handle customer service, sales and internal requests for companies running on Salesforce. Agents use the customer records, cases, orders and knowledge already stored in Salesforce to answer and act, and they hand off to people when a conversation goes beyond their guardrails. Its advantage over standalone agent tools is proximity to the data: there is no separate sync to set up for teams whose customer operations already live in Salesforce.

What is Agentforce used for?

Agentforce is used to automate front-line conversations and repetitive internal work across Salesforce's service, sales, commerce and marketing products.

• Answering customer questions, resolving cases, managing orders and troubleshooting on self-service portals and messaging
• Taking phone calls with Agentforce Voice
• Engaging inbound prospects around the clock, answering product questions, handling objections and booking meetings
• Coaching sales reps with role-play practice
• Supporting employees with internal questions and scheduling
• Building custom agents with actions from Flows, Prompts, Apex and MuleSoft APIs

Who Agentforce is best for

Agentforce suits mid-sized and large companies that already run Service Cloud, Sales Cloud or industry clouds and have Salesforce admins or partners on hand. Contact center leaders looking to deflect routine cases are among the biggest users. Companies outside the Salesforce ecosystem, or small teams without admin capacity, will usually find a standalone agent product quicker to deploy.

Agentforce pricing

As of October 2026, Salesforce lists several ways to buy Agentforce. Salesforce Foundations is $0 and includes Agentforce Builder, Prompt Builder and Agent Script. Customer-facing agents can be bought at $2 per conversation. Flex Credits cost $500 per 100,000 credits, with standard actions using 20 credits and voice actions 30. Agentforce add-ons for Sales, Service and Field Service cost $125 per user per month for unmetered employee use, industry add-ons cost $150, and Max editions start at $550 per user per month. An Agentforce user license is $5 per user per month and requires Flex Credits. Salesforce notes prices are subject to change.

Agentforce limitations

• Most value depends on clean, well-structured Salesforce data
• Choosing between conversation, credit and per-user pricing takes careful modeling
• Building advanced agents often needs Salesforce admin or developer skills
• Some buying models are not available for every pricing option

Agentforce vs alternatives

HubSpot Breeze is a better fit for small and mid-sized companies that run on HubSpot and want simpler pricing. Microsoft Copilot suits organizations centered on Microsoft 365 and Dynamics. Relevance AI is a flexible choice for building agents that work across many systems without being tied to one CRM. Agentforce wins when your customer data and service operations already run on Salesforce.

Tips for getting started with Agentforce

Start with a narrow, high-volume use case such as order status questions and connect only the knowledge articles and records that answer it. Use the free Foundations tools to prototype the agent before choosing a pricing model. Test escalation paths carefully so customers reach a person quickly when the agent is unsure.

Agentforce FAQ

How much does Agentforce cost?

As of October 2026, Agentforce costs $2 per conversation for customer-facing agents, $500 per 100,000 Flex Credits, or from $125 per user per month for add-ons.

Is Agentforce free?

Partly. Salesforce Foundations is free and includes Agentforce Builder and Prompt Builder, but running agents in production requires paid conversations, credits or user licenses.

What can Agentforce agents do?

Agentforce agents resolve customer cases, manage orders, answer product questions, qualify prospects, book meetings and support employees using Salesforce data.

Agentforce vs HubSpot Breeze: which is better?

HubSpot Breeze is better for smaller HubSpot-based teams that want simple pricing, while Agentforce is better for companies whose service and sales operations run on Salesforce.