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Shopify Sidekick

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Shopify's built-in AI assistant for running and growing your online store

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Shopify Sidekick

What it is

Sidekick is the AI assistant built into the Shopify admin, and Shopify's former Magic page now leads to it. Merchants open it from the admin and ask questions in plain language. Because it has access to store data, it can analyze sales, draft discount codes, write product descriptions and take actions in the admin within each staff member's permissions. It offers roles for store design, photo editing, copywriting, technical setup and marketing, plus slash commands for tasks such as pricing strategy and low stock alerts. Recent updates added customer creation, checkout customization help and transparent background images. Sidekick is included with Shopify plans at no extra charge, with limits varying by plan.

Key features

  • Plain-language questions about store data
  • Product copy and photo editing
  • Admin actions within staff permissions
  • Slash commands for common tasks

What we liked

  • + Included with Shopify plans
  • + Works directly on your store data
  • + Supports multiple languages

Worth noting

  • · Only available to Shopify merchants
  • · Usage limits vary by plan

Editor's notes

More context from AI BirdView

The appeal of Sidekick is context. Generic chatbots can write a product description, but Sidekick already knows your catalog, orders and settings, so it can answer questions about your own store and then carry out the change in the admin. Shopify keeps adding capabilities through a public changelog, which makes it feel like a growing part of the platform rather than an add-on.

  • It reads store data to answer questions about sales, products and customers.
  • Roles cover design, photo editing, copywriting, technical setup and marketing.
  • Slash commands speed up tasks like discount codes, email campaigns and shipping audits.
  • Actions respect each staff member's admin permissions.
  • It adapts to the store's language settings for non-English merchants.

It is best for Shopify merchants, especially solo founders and small teams, who want help with routine admin and content work without installing another app. A practical tip: start with a narrow request, such as asking which products sold slowest last month, and review any proposed admin change before confirming it, so you learn how Sidekick interprets your instructions.

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