The New Black
VerifiedAI fashion design, AI models and Shopify brand tools for clothing brands
Product preview
The New Black
What it is
The New Black is an AI workspace for fashion brands that covers design, product imagery and selling. In its studio you can design clothing from prompts or sketches, change fabrics, convert images into flat sketches, and draft factory-ready tech packs. For e-commerce it places your real products on AI models, runs virtual try-ons, swaps models, creates ghost mannequin shots and produces lookbook, product 360 and UGC-style videos up to 4K. A Brand Manager connects to Shopify and social accounts to score product pages, publish posts and launch ads on Meta, Google, Pinterest and X. An AI agent called Mila can run tasks for you, and an API and MCP server work with Claude and ChatGPT.
Key features
- AI clothing design, fabric changes and flat sketches
- Product to AI model photos, try-on and ghost mannequin
- Lookbooks, tech packs and fashion videos up to 4K
- Shopify sync, social publishing, ads, API and MCP
What we liked
- + Covers design, imagery and selling in one workspace
- + Low entry price for small brands
- + Agent and MCP support for automating catalog work
Worth noting
- · Feature list is broad, so there is a learning curve
- · Credits cap how many visuals you produce each month
Editor's notes
More context from AI BirdView
The New Black is an AI fashion platform that helps clothing brands design products, create model photography and videos, and sell through Shopify and social channels. Most AI fashion tools stop at either design or product photos; The New Black tries to cover the full chain from first sketch to tech pack to listing and ad, with an AI agent that can work through tasks for you.
What is The New Black used for?
Small and mid-sized fashion brands use The New Black to replace parts of the photoshoot, design and content workflow. It works from your own product photos, so garments keep their real details.
- Designing garments with AI, from text prompts or rough sketches, and changing fabrics
- Turning flat or hanger product photos into on-model images with AI fashion models
- Running virtual try-ons, swapping models and creating ghost mannequin shots
- Producing lookbooks, product 360 spins, fashion ads and UGC-style videos
- Drafting tech packs for factories and arranging ideas on an AI canvas
- Syncing a Shopify catalog, publishing to Instagram and TikTok, and launching ad campaigns
Who The New Black is best for
The New Black fits independent fashion labels, Shopify clothing stores, print on demand sellers, fashion students and small agencies managing several brands. It is useful when one person handles design, content and marketing. Large enterprises with dedicated PLM systems and in-house studios may prefer specialized tools with deeper integrations, and brands that need exact garment fit simulation should look at 3D apparel software.
The New Black pricing
As of October 2026, new users get free credits at signup. Starter costs $15 per month with 200 credits a month, every workflow, three visual styles and three seats. Pro costs $35 per month with 500 credits, 4K enhancement, bulk generation, video montage, 10 visual styles and five seats. Business costs $65 per month with 1,000 credits, unlimited visual styles and unlimited seats. Enterprise costs $195 per month with 3,000 credits for multi-brand groups and agencies. Yearly billing gives two months free, and one-off credit packs can be bought on any account, though packs alone are limited to basic features. All plans include the Brand Manager, lookbooks, tech packs and API access, with higher plans raising API rate limits.
Limitations to keep in mind
- Credits run out quickly if you generate lots of 4K video
- AI model photos still need checking for garment accuracy, such as logos and trims
- Ad and publishing features require connecting your store and social accounts
The New Black vs alternatives
Botika is a focused option for turning product photos into on-model images, and suits brands that only need photography. Mercer offers AI design tools for fashion teams that care mainly about the creative stage. insMind AI Fashion Model is a lightweight choice for quick model shots, and Photoroom is better for clean product backgrounds and batch editing. The New Black wins when you want design, imagery, tech packs and Shopify marketing handled in one subscription.
Tips for getting started with The New Black
Start with clean, well-lit product photos on a plain background, since the AI model results depend on the source. Create one visual style that matches your brand and reuse it across the catalog. Connect Shopify early so new visuals can go straight to product pages. Use the free credits to test product to model on your hardest item, such as a patterned or textured piece.
The New Black FAQ
- Is The New Black free?
- The New Black gives free credits at signup, and paid plans start at $15 per month for 200 credits.
- What is The New Black used for?
- The New Black is used to design clothing with AI, create AI model photos and videos from real products, draft tech packs and market through Shopify.
- Does The New Black have an API?
- Yes, every paid plan includes API access with rate limits that rise by tier, plus an MCP server for Claude and ChatGPT.
- What is the best alternative to The New Black?
- Botika is a strong alternative for AI model photography only, while Mercer focuses on AI design tools for fashion teams.
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Alternatives to The New Black
Other tools we like in this space.
Photoroom
Product photos that sell, straight from your phone
Botika
AI fashion models and backgrounds that turn product shots into on-model photos
insMind AI Fashion Model
Turn mannequin and flat lay product shots into on-model fashion photos
Mercer
AI fashion design workspace, formerly Cala, that connects concepts to production
Raspberry AI
Generative AI platform for fashion designers, from sketch to render to campaign imagery