Waymark
VerifiedAI video ad platform that builds on-brand commercials from a business website
Product preview
Waymark
What it is
Waymark is a Detroit-based AI video ad platform used largely by media companies, ad sales teams and creative departments. You enter a business's website, and Waymark gathers its logo, imagery and visual identity to assemble a branded video ad. AI scriptwriting drafts the copy, realistic AI voiceovers narrate it, and an editing suite lets users adjust scenes and text before downloading TV or digital quality files. Higher tiers add translations, format variations, templates, CRM automations and white labeling. A newer offering, Waymark Cinematic, targets higher-end ad production with generative AI. The Starter plan comes with a 7-day free trial.
Key features
- Website-based brand customization
- AI scriptwriting
- AI voiceovers
- TV-quality video downloads
What we liked
- + Fast spec ads for sales teams
- + Broadcast-ready output
- + Strong team and enterprise features
Worth noting
- · Expensive for small businesses
- · Starter plan limits final downloads
Editor's notes
More context from AI BirdView
Waymark focuses on a specific, practical job: helping local and regional advertisers get a professional commercial on air quickly. Sales teams use it to create spec ads that show prospects what their campaign could look like, which the company positions as a way to shorten deal cycles. Waymark launched in 2017, and the company notes that the Financial Times included it among the fastest-growing companies in America for 2024.
- Brand customization that pulls assets directly from a website
- AI-written scripts and a library of AI voiceovers
- Unlimited draft generations on every plan, with a set number of final downloads
- Team features such as approval workflows, translations and video variations
- Enterprise options including white labeling, CRM automations and custom templates
Waymark is best for broadcasters, ad agencies and media sales teams that produce many short commercials for clients. It is priced for professional use, so take advantage of the 7-day trial with a couple of real client websites to see how much editing the drafts need before committing.
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