Otterly.ai

Otterly.ai is an AI search monitoring tool that shows marketers how their brand appears in answers from ChatGPT, Perplexity, Google AI Overviews and other AI assistants. Instead of tracking keyword rankings, it tracks prompts: the questions buyers type into chatbots. Its main appeal is a low entry price and a simple setup, so a small brand or agency can start measuring AI visibility without an enterprise contract.

What is Otterly.ai used for?

Teams use Otterly.ai to answer a question classic SEO tools cannot: when someone asks an AI assistant for the best product in our category, are we in the answer, and which sources does it cite? You add a list of prompts, name your competitors, and the tool runs those prompts on a daily schedule.

• Tracking brand mentions and sentiment for a fixed set of buyer prompts
• Comparing share of voice against named competitors in each AI engine
• Seeing which URLs and domains AI answers cite, including review sites and forums
• Running GEO audits that check crawlability and suggest on-page changes
• Researching new prompts and topics that drive AI answers in a category
• Pulling data into reports through the API, MCP server or a Looker Studio connector on higher plans

Who Otterly.ai is best for

Otterly.ai suits in-house SEO and content marketers, small B2B and ecommerce brands, and agencies that want to add AI visibility reporting for clients. Because every plan includes unlimited team members, it works well for agencies sharing one workspace. Large enterprises that need hundreds of markets, strict procurement terms or deep BI integrations may find the dedicated enterprise platforms a better fit.

Otterly.ai pricing

As of October 2026, Otterly.ai offers a free trial for new users. The Lite plan costs $29 per month on monthly billing, or about $25 per month when paid annually, and includes 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Standard is $189 per month (about $160 annually) with 100 prompts, unlimited workspaces, API and MCP access and agent analytics. Premium is $489 per month (about $422 annually) with 400 prompts and higher usage limits. Enterprise starts at 1,000 prompts with custom pricing, SSO and a dedicated success manager. Google AI Mode, Gemini and Claude tracking are sold as add-ons, and extra prompt packs are available on Standard and Premium. Check the pricing page before buying, since add-on costs change the total.

Limitations to keep in mind

• A small prompt set is only a sample, so results can swing based on which questions you pick
• AI answers vary run to run, so daily numbers are best read as trends, not exact rankings
• Covering every major engine requires paid add-ons, which raises the real monthly cost
• Recommendations point you in a direction but do not write or publish content for you

Otterly.ai vs alternatives

Peec AI is the closest match: both track prompts, mentions and citations, and Peec AI is often chosen by European teams that want a clean interface and multi-country tracking. Profound targets enterprise brands with larger prompt volumes, deeper analytics and a sales-led contract, so it is the better choice when budget is not the constraint. Ahrefs AI makes sense if you already pay for Ahrefs and want AI visibility next to backlink and keyword data. Otterly.ai wins when you want a self-serve tool, a low starting price and unlimited seats for a small team or agency.

Tips for getting started with Otterly.ai

Write prompts the way a buyer would phrase them, including comparison and best-of questions, not just your brand name. Add three to five real competitors so share of voice numbers mean something. Review the cited sources list early: if a few review sites or Reddit threads dominate, that tells you where to focus outreach. Give the data two to four weeks before drawing conclusions, since single-day results are noisy.

Otterly.ai FAQ

Is Otterly.ai free?

No, Otterly.ai is a paid tool, but it offers a free trial for new users. Paid plans start at $29 per month, or about $25 per month on annual billing.

Which AI engines does Otterly.ai track?

Base plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude can be added for an extra monthly fee.

Does Otterly.ai have an API?

Yes, Otterly.ai offers a public API and an MCP server on the Standard plan and above, with monthly request limits that rise on higher tiers.

What is the best alternative to Otterly.ai?

Peec AI is the most similar self-serve option, while Profound suits enterprises that need larger prompt volumes and a managed rollout.