Scrunch

Scrunch is an AI search visibility platform that tracks how brands appear in answers from ChatGPT, Perplexity, Gemini, Claude and other assistants, then helps fix what AI systems see. Most tools in this category stop at reporting. Scrunch adds an Agent Experience Platform that serves a cleaner, machine-readable version of your site to AI agents, which is a different approach from rewriting content and waiting.

What is Scrunch used for?

Marketing and SEO teams use Scrunch to treat AI assistants as a measurable channel. You define the prompts that matter, add personas and markets, and Scrunch reports where your brand appears, how it ranks against competitors and which sources the models lean on.

• Monitoring custom prompts and a library of industry prompts across major LLMs
• Benchmarking visibility by competitor, persona, topic and geography
• Analyzing the citations behind AI answers to find pages worth earning or improving
• Tracking AI bot crawl activity and catching errors that block crawlers
• Serving a lightweight version of pages to AI agents through the Agent Experience Platform
• Running page audits that point out content and structure gaps

Who Scrunch is best for

Scrunch is aimed at mid-market and enterprise brands, along with agencies that manage several clients, where AI answers already influence buying decisions. Its customer list includes consumer, tech and education brands. Teams with strict security reviews will value SOC 2 Type II, role-based access and multi-brand setups. Solo marketers and very small businesses can likely get started with a cheaper tool that tracks a handful of prompts.

Scrunch pricing

As of October 2026, Scrunch offers a 7-day Starter trial with no credit card required. Starter costs $250 per month billed annually, or $300 month to month, and includes 3 user licenses, 350 custom prompts, 1,000 industry prompts, 3 personas and 5 page audits. Growth costs $417 per month billed annually, or $500 month to month, with 5 users, 700 custom prompts, 2,500 industry prompts, more personas and audits, and strategy reviews. Enterprise is custom priced and adds SAML or OIDC single sign-on, an enterprise data API and a dedicated go-to-market team. Extra seats are sold as add-ons. Confirm current figures on the pricing page before you commit.

Limitations to keep in mind

• The starting price puts it out of reach for many small businesses
• Only a few page audits are included on lower plans
• The Agent Experience Platform changes how your site is served to bots, so it needs sign-off from web and SEO owners
• Like every AI visibility tool, results reflect sampled answers that shift from day to day

Scrunch vs alternatives

Profound is the main enterprise rival and is a strong pick for large brands that want heavy analytics and a managed rollout. Peec AI is lighter and cheaper, and it is the better choice when you only need clean prompt tracking for a few markets. GeoEcho suits teams looking for a simpler monitoring setup. Scrunch wins when you want monitoring plus a way to change what AI crawlers actually read, without rebuilding your website.

Tips for getting started with Scrunch

Use the trial to set up personas that match your real buyers, since results often differ by persona more than by prompt wording. Check the crawl error reports in the first week: fixing blocked AI bots is the fastest win. Before turning on the Agent Experience Platform, align with your web team on what the agent-facing version should include. Finally, compare citations against your PR and content plan to pick a few third-party sources to target.

Scrunch FAQ

Is Scrunch free?

No, Scrunch is a paid platform, but it offers a 7-day free trial of the Starter plan with no credit card required.

How much does Scrunch cost?

Scrunch Starter costs $250 per month billed annually or $300 month to month, and Growth costs $417 per month billed annually or $500 monthly.

What is the Scrunch Agent Experience Platform?

It is a feature that serves a lightweight, machine-readable version of your website to AI agents and crawlers, while human visitors keep seeing your normal design.

Scrunch vs Profound: which is better?

Both serve larger brands. Profound focuses on deep analytics for enterprises, while Scrunch adds a way to change what AI agents receive from your site, and it has self-serve plans.