Paradigm

Paradigm treats account research as something you can run in parallel instead of one tab at a time. You define what a good customer looks like, and AI agents work row by row through a sheet of companies, gathering current information and judging fit. That helps teams separate accounts that look right on paper from those with real signals worth pursuing.

• Each column can act as an agent that researches, scores or summarizes
• Research runs live on the web, which the company says goes beyond cached data
• Columns can be grouped into workflows and reused across new lists
• Connectors bring your own data into the sheet alongside agent results
• Business and Enterprise tiers add team features, SSO and custom data sources

Paradigm is best for founders, revenue operations teams and sales leaders who want to apply a detailed targeting playbook across thousands of accounts. A practical tip: test your scoring prompt on a small sample of companies you already know well, check the agent's reasoning against your own judgment, and only then run it across your full list to keep credit use under control.