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Clay

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Enrichment superpowers for outbound teams

Visit Clay → 4.6 · 12 reviewsFreemium· from $134/mo

Product preview

Clay

What it is

Clay is the power tool of modern outbound: waterfall enrichment queries 100+ data sources for emails and firmographics, its Claygent AI researches anything a human SDR would Google, and formulas personalize messaging row by row. Paired with sequencers, it automates the research layer of sales that used to eat SDR hours.

Key features

  • Waterfall data enrichment
  • Claygent AI web researcher
  • AI personalization at scale
  • CRM and sequencer integrations

What we liked

  • + Best enrichment coverage
  • + Endlessly flexible
  • + Strong community templates

Worth noting

  • · Credit costs climb quickly
  • · Spreadsheet paradigm intimidates some

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