Unify

Unify is an AI prospecting platform that lets sales reps ask an agent for what they need in plain language, such as a list of VC-backed SaaS companies hiring SDRs, and get researched leads and drafted emails back. It combines B2B data from many sources, buying signals, sequencing and a dialer. Its free plan and low per-seat pricing are unusual for a signal-based outbound tool.

What is Unify used for?

Unify is used by reps and small sales teams to find who to contact, learn why now, and reach out with relevant messages without hours of manual research.

• Building lead lists from plain-language requests, including local business searches
• Researching accounts and writing personalized emails based on news or LinkedIn posts
• Enriching phone numbers and email addresses from more than 40 data sources
• Tracking job changes, hiring signals and website and product intent
• Running multichannel sequences and calling from a click-to-call or power dialer
• Triggering automations and Slack alerts when signals fire on higher plans

Who Unify is best for

Unify suits account executives and BDRs who want better outbound without waiting for a team-wide tool, plus startups and growth teams running product-led or sales-led motions that rely on signals. RevOps teams can later expand to the Business plan for full CRM sync and automations. Organizations that need deep custom data workflows across many vendors may prefer a more flexible enrichment tool.

Unify pricing

As of October 2026, Unify has a free forever plan with limited credits, AI outbound, access to its data, multichannel sequencing, a click-to-call dialer and up to 3 seats. Base costs $20 per seat per month billed monthly, with 800 credits per seat, AI email copywriting, job change and hiring signals, phone and email enrichment and unlimited seats. Pro costs $60 per seat per month with 2,400 credits per seat, read-only HubSpot and Salesforce sync and Slack notifications, and it comes with a 14-day free trial that needs no credit card. Business is custom priced and billed annually, adding website intent, signal-triggered automations, managed mailboxes, a power dialer and read-write CRM sync.

Limitations to keep in mind

• Credits limit how many enrichments and agent tasks you can run each month
• Read-write CRM sync and automations are only on the custom Business plan
• Agent output needs checking, since research can surface outdated or wrong details
• Deliverability still depends on your own domains and sending habits below the Business tier

Unify vs alternatives

Apollo.io offers a large database and sequencing at a similar entry price, and many teams already know it, which makes it the default choice for straightforward outbound. Clay is better for RevOps teams building complex, custom enrichment tables across many providers. Warmly and Common Room focus on identifying intent and community signals and routing them to sales. Unify wins when reps want agent-driven research and writing on top of signals, with a free plan to try it.

Tips for getting started with Unify

Start on the free plan and test a few specific prompts, such as companies that just raised funding in your niche, to see how the agents perform. Turn on the Pro trial when you are ready to connect your CRM and Slack. Use job change signals for past customers and champions first, since warm contacts usually respond best. Track credit usage weekly so you do not run out mid-month.

Unify FAQ

Is Unify free?

Yes, Unify has a free forever plan with limited credits for up to 3 seats. Paid plans start at $20 per seat per month.

What is Unify used for?

Unify is used for AI-assisted sales prospecting: building lead lists, researching accounts, writing personalized emails, tracking buying signals and running outbound sequences.

Does Unify integrate with Salesforce and HubSpot?

Yes. The Pro plan offers read-only HubSpot and Salesforce sync, and the Business plan adds full read-write sync.

Unify vs Apollo.io: which is better?

Apollo.io is a broad, familiar prospecting database with sequences, while Unify adds AI agents and signal-based workflows that suit reps doing more targeted outbound.