11x

11x is an AI sales agent platform that replaces much of the repetitive work of a sales development team for B2B companies. Rather than giving reps another tool to operate, it sells named digital workers: Alice for outbound prospecting and Julian for inbound response and account expansion. The pitch is that a revenue team can add capacity by deploying agents that research, write, call and book meetings on their own, with humans stepping in for the actual sales conversation.

What is 11x used for?

Sales leaders use 11x to keep pipeline flowing without hiring and managing a large SDR team. The two agents split the funnel, and both write their activity back to the CRM.

• Researching target accounts and contacts, then writing individual outbound emails and social messages
• Running multi-step sequences that mix email, social touches and calls
• Calling or messaging new inbound leads within minutes over voice, chat, SMS or WhatsApp
• Qualifying leads against your criteria and booking meetings with custom routing rules
• Watching website visitors and outside signals such as funding, hiring, job moves and tech stack changes
• Managing sending mailboxes, including domain setup, warmup, rotation and health monitoring

Who 11x is best for

11x fits venture-backed and mid-market B2B companies with a defined ideal customer profile, a CRM in good shape and enough deal value to justify an annual contract. Revenue operations teams that want one vendor for outbound and inbound coverage get the most from it. Early-stage founders testing their first outbound motion, or businesses selling low-priced products, will find the price hard to recover and should start with a self-serve tool.

11x pricing

11x does not offer a free plan or self-serve trial. As of October 2026, the official pricing page lists a Growth plan for Alice starting at $3,750 per month, billed annually, which covers up to five end users, 2,000 new prospects a month, managed Gmail mailboxes, two-way CRM sync and onboarding. The same page's FAQ cites a starting figure of $36,000 per year, so confirm the exact number with sales. Pro and Enterprise plans are custom quoted and add more users and prospects, outreach in more than 105 languages, custom integrations and API access, SSO, a custom DPA and a dedicated success manager plus a forward deployed engineer.

11x limitations

• The entry price is high and contracts are annual, so a failed pilot is expensive
• Output quality depends heavily on your targeting, messaging inputs and CRM data
• Buyers in some markets react poorly to automated outreach, which can affect brand perception
• Julian's phone calls and Alice's messaging still need regular human review

11x vs alternatives

Reply.io is a better fit if you want a sequencing platform your reps operate themselves, with an AI agent as an add-on and month-to-month pricing. Apollo.io makes more sense when the main need is a large contact database plus built-in sequencing at a much lower cost. Clay suits teams that want to build their own enrichment and research workflows and keep a human writing the final message. 11x wins when you want a managed, done-for-you agent that covers both cold outbound and fast inbound follow-up under one contract.

Tips for getting started with 11x

Write down your ideal customer profile, disqualifiers and routing rules before onboarding, since the agents follow them literally. Start Alice on one segment with a clear offer and review a sample of her messages each week before expanding volume. For Julian, connect the forms and chat entry points that carry your highest intent leads first, and test the booking flow end to end with a colleague posing as a prospect.

11x FAQ

Is 11x free?

No. 11x has no free plan or self-serve trial, and its Growth plan for Alice starts at $3,750 per month on annual billing as of October 2026.

What is the difference between Alice and Julian at 11x?

Alice is the outbound agent that researches accounts and writes email and social outreach, while Julian handles inbound leads by voice, chat and text and books meetings.

Does 11x integrate with Salesforce and HubSpot?

Yes. 11x lists two-way CRM sync with Salesforce, HubSpot and Pipedrive, plus connections to Slack, Gmail, Outlook and Google Calendar.

What is the best alternative to 11x?

Reply.io is a strong lower-cost alternative for teams that want to run sequences themselves, and Apollo.io suits teams that mainly need contact data with built-in outreach.